UN Sustainable Goal

Project Type

Branding System

Year

2025

Clean Water and Sanitation is the sixth United Nations Sustainable Development Goal and is part of the broader initiative to create a more sustainable and equitable future. This specific goal focuses on providing access to clean water and sanitation in regions where these basic resources are still lacking a crisis that continues to impact millions of people worldwide.

While the United Nations has an overarching logo system and each goal has its own symbolic icon, the existing visual framework has limited flexibility for broader application. The challenge of this project was to develop a logo and visual system that could extend beyond a single symbol and function cohesively across various real-world applications.

UN Sustainable Goal

Project Type

Branding System

Year

2025

Clean Water and Sanitation is the sixth United Nations Sustainable Development Goal and is part of the broader initiative to create a more sustainable and equitable future. This specific goal focuses on providing access to clean water and sanitation in regions where these basic resources are still lacking a crisis that continues to impact millions of people worldwide.

While the United Nations has an overarching logo system and each goal has its own symbolic icon, the existing visual framework has limited flexibility for broader application. The challenge of this project was to develop a logo and visual system that could extend beyond a single symbol and function cohesively across various real-world applications.

UN Sustainable Goal

Project Type

Branding System

Year

2025

Clean Water and Sanitation is the sixth United Nations Sustainable Development Goal and is part of the broader initiative to create a more sustainable and equitable future. This specific goal focuses on providing access to clean water and sanitation in regions where these basic resources are still lacking a crisis that continues to impact millions of people worldwide.

While the United Nations has an overarching logo system and each goal has its own symbolic icon, the existing visual framework has limited flexibility for broader application. The challenge of this project was to develop a logo and visual system that could extend beyond a single symbol and function cohesively across various real-world applications.

Logo Development

The goal was to create a mark that communicates urgency while maintaining a sense of optimism and clarity. The hourglass was chosen as the central visual element to represent both the limited nature of clean water as a resource and the diminishing time available to address the crisis. As a universally recognized symbol of time, the hourglass reinforces urgency while also suggesting that change is still possible if action is taken.

The use of negative space within the logo enhances visual tension, reinforcing the implied urgency of the issue.

System Studies

Beyond the primary mark, system studies were developed to explore how components of the logo could expand into patterns and graphic elements. These extensions allow the brand to function dynamically without overusing the logo itself.

Brand Standard

After finalizing the mark, a comprehensive set of brand standards was created. These guidelines outline logo sizing, clear space requirements, color application, and typographic recommendations to ensure consistency and scalability across print, digital, and environmental contexts.

After finalizing the mark, a comprehensive set of brand standards was created. These guidelines outline logo sizing, clear space requirements, color application, and typographic recommendations to ensure consistency and scalability across print, digital, and environmental contexts.

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